Troy Carter
In 1999, after several years of working in Philadelphia, Carter met then-emerging rap artist Eve in Germantown, and she asked him to be her manager. In addition, Carter began managing other rap acts such as Nelly and Floetry. That same year, Carter teamed up with talent management company Erving Wonder. The following year, Carter and Erving sold Erving Wonder to British-based firm Sanctuary, with Carter serving as the company's executive vice president. Record producer Vincent Herbert, who had just left Universal Records, introduced Carter to a new client, then-unknown Lady Gaga. It was also in 2007 that Carter founded Coalition Media Group, and its management division Atom Factory in 2010. Since signing Lady Gaga in 2007, Carter has gone on to manage numerous other artists such as John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, Meghan Trainor, and The Ceremonies.